Founders and Instructors

We own the business and we run the business.

Co-Founder Greg Larsen

MEntr (Distinction), MIoD, NZ Dip Bus, Dip. Mgt, Dip Mktg

Co-Founder Jonathan Sweeney

MBA

Greg Larsen

Greg Larsen is a multi-owner SME entrepreneur, investor, business advisor, and number one international best- selling author. Greg has over 30 years’ experience owning and leading multi- industry companies to national and international sales growth through customer-centric values, building upon technology, strategic brand positioning, and internal financial and operational excellence. Greg’s roles have included business owner, CEO, CFO, and COO positions, which give him the ability to work across all areas of a business model. He also has a master’s degree in entrepreneurship from the University of Otago, New Zealand and has worked in Europe, Asia, Oceania and the USA.

Jonathan Sweeney

My psychometric profile has me on a line between ‘Coach’ & ‘Driver’. 

Having lived and worked (employed and self-employed) in Europe, Asia and Oceania for 16 years I get that most businesses are lacking a degree of competence and/or resource (people, funds etc…). When clients engage me, they do so as a partner of their business not a satellite to it. 

My clients, at a basic level, want to Save and/or Make Money and this is where my focus lies by staring into and creating/executing what is needed to make it happen. Client environments currently include:

  • Trades (various)
  • Import/Export
  • Manufacturing/Processing (FMCG)
  • Electronics
  • Interior Design (Commercial)
  • Kitchens
  • Security systems

 

I often get referred to, and complimented on, as a ‘sounding board’ – an extra voice to Check, Challenge, Evolve or Improve an opinion

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